
Pure
Hanfu Travel Photography Brand
Brand Positioning
"Benjing" is the group's Hanfu travel photography brand, specializing in Hanfu styling and traditional Chinese-style travel portraits. We seamlessly blend Hanfu culture with destination experiences, offering tourists a complete journey from costume and makeup to professional photo shoots.
The brand trademark "Benjing" has been officially registered. Travel photography itineraries can be combined with group tours and store services. All travel logistics are handled by the group's licensed, certified service system, while makeup and styling teams provide dedicated one-on-one support according to your scheduled appointment.
Brand Meaning
The brand name comes from two simple Chinese characters, representing the two textures we hope our creations will retain over time.
No acting, no pandering. What we capture is who you truly are.
Remove unnecessary ornamentation and performance, leaving only essential objects and light.
Core Services
PureSpecific Services and Collaboration Models
- 01
Hanfu makeup and styling
Clothing rentals, styling, and hair design tailored to your shoot theme.
- 02
Traditional Chinese Style Travel Photography
Destination Scenery, Photo Shoots, and Post-Production
- 03
Shooting Route Planning
Schedule shooting times and locations based on destination flow to avoid peak crowds.
- 04
Itinerary combinations
Travel photography bundled with itineraries and in-store services; travel logistics managed by the group.
Represent Results
Data sourced from the Group's business standards; cross-verify with the Qualification Certification page and Group Updates.
- Hanfu travel photographyBrand Positioning
- Makeup & Styling + Travel PhotographyService Offerings
- BenjingRegistered trademark
Platform Store Matrix
"Miyou" Store: Primary Checkout for Online Visa Products
- Fliggy
Beijing Mytour Flagship Store
- Authorized Visa Agencies for Japan and South Korea
- Checkable at the Japanese Embassy
- JD.com
JD.com Misyou Travel Flagship Store
Fans10.3k
Visit Store
Brand News
andPureRecent news and event records related to the Group's business
Company Growth2026-11Visa Portal Matrix: 23 sites dedicated to specific destinations, transforming official guidance and real-world case studies into searchable content.
Read full article
Industry Exchange2026-11GOTTM Hong Kong Wrap-Up: Connecting with More Local Ground Operators to Extend Outbound Service Chain
Read full article
Industry Exchange2026-11Hong Kong GOTTM Event: Shui Ge, JC PLAN, and Cunye Yan (Founder of Beijing Love Journey) Discuss Deepening Cooperation
Read full article
Brand Scenarios

andPurePartnerships
Hanfu Travel Photography Brand· Coordinated support from group entities in Beijing, Guangzhou, and Shenzhen; credentials verified on official websites.