Looking back at 2016: Group founder Shui Ge was invited to the "Double 11 Top Merchant Sharing" roundtable forum.

During the Double 11 shopping festival in 2016, Group Founder Shui Ge was invited to participate in a roundtable discussion titled "Sharing Best Practices with Top Double 11 Merchants." Representatives from leading platforms across the country gathered to share their operational experiences and practical insights on running tourism e-commerce during major sales events.

The forum features a roundtable discussion with three guests on stage, engaging in an in-depth exchange on topics including Double 11 inventory strategies, traffic handling, customer service response, and after-sales support. Drawing on years of platform operations experience, Water Brother shared practical methods for travel merchants to balance traffic surges with service quality during the Double 11 period.

The venue was packed. Merchants in the audience listened intently, took notes, and nodded in agreement. From product selection strategies to customer service scripts, from logistics coordination to after-sales handling, the speakers' insights were practical and full of actionable takeaways, providing valuable guidance for all attendees.

Singles' Day is the most critical marketing milestone of the year for e-commerce platforms and a key moment to test merchants' comprehensive operational capabilities. For several years, our group has participated in the Singles' Day promotion, accumulating end-to-end expertise spanning traffic acquisition to fulfillment delivery. These insights not only support our own stores but are also shared with industry peers through cross-company exchanges.

From the industry gathering at Fliggy HQ in 2015, to the keynote at the Excellent Merchants Annual Meeting in 2016, and further to the roundtable discussion on sharing with top merchants during Double 11, our Group has maintained close collaboration with both the platform and its partners. We grow through exchange and deepen our expertise through sharing. Moving forward, we will continue to engage in industry dialogues, passing on real-world experience to more travel e-commerce professionals.